Music Reigns Supreme
Teens don’t just listen to music. They live, breathe, and let it define who they are. The teen years are a time of self-discovery, experimentation, and forging identity; music is the ultimate sidekick in that journey. Everyone has their taste, but teens take their obsession to another level—music isn’t just background noise; it’s a blueprint for self-expression.
And the numbers prove it: According to a study by SiriusXM, 99% of 13- to 17-year-olds listen to music, and 79% rank music as a top interest, beating out gaming and movies. That’s not just a trend—it’s a movement. Music is the heartbeat of Gen Z, shaping their moods, friendships, and values. From the underground sounds of SoundCloud to the viral sensations of TikTok, music is more than entertainment—it’s a cultural force.
Why Music Hits Different for Teens
Soundtracking Self-Discovery
Teens are in a constant state of reinvention. Whether they’re blasting Kendrick Lamar, Lana Del Rey, or a niche indie band with 2,000 monthly listeners, every song choice is a declaration of identity. Music offers them an emotional escape, a personal manifesto, and sometimes, an aesthetic.
A Language of Connection
Music fuels friendships and forms subcultures. Shared playlists, concert meet-ups, and lyric captions on Instagram all signal belonging. Ever notice how a single song can transport you back to a specific time? Teens curate their memories in real time, one track at a time.
A Tool for Expression
Music gives teens the words they can’t always say out loud. Whether they’re battling anxiety, celebrating a win, or just vibing, there’s a song for that. It’s why artists like Olivia Rodrigo, Billie Eilish, and Travis Scott resonate—because they don’t just make music; they translate emotions.
The Takeaway for Brands and Creators
Music isn’t just content; it’s culture. Brands that understand the deep connection between teens and music can create meaningful, lasting engagement. From curating the right soundtracks to collaborating with emerging artists, tapping into the teen music obsession means speaking their language.
At Project Art Collective, we don’t just acknowledge music’s influence—we harness it. We craft immersive experiences, cultural moments, and brand narratives that align with the beat of the next generation. Because when music moves them, they move the world.
So, the question isn’t whether teens are listening. It’s whether you’re paying attention.